Monthly Archives: January 2017

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Customer Service is not Dead

When I started R.O.Why, my whole vision was (and is) to find ways to contribute to my customers’ success – surround myself with like-minded employees and affiliate R.O.Why with companies and rep firms that share my vision.  Whenever I talk about it, people get excited, you can see it in their face.  This kind of behavior is all around me too. In September, I stopped by the accounting firm I use –  Wetzel CPA group  to answer a tax question and ended up in a conversation with Ed Wetzel.  Ed’s firm has handled R.O.Why and my personal taxes for years and he has become a trusted advisor.  The Services page of his CPA website highlights “Tax Consulting, Planning & Preparation” and then at the bottom of the page he glosses over a list of other services.  At the top of that list you will find the key differentiator to a business owner like me – Strategic Business Plan development and Financing alternatives analysis & presentation to financial institutions.  Those services read like an afterthought on the site, but Ed is not just some bean counter.  He has served as CFO in a manufacturing environment for years and while the people at his firm (Jane, Nan, Brandon and Brenda) are exactly who I want to represent me in Tax Consulting, Planning & Preparation – this experience as CFO in manufacturing gives him an insight into the needs of small businesses that goes far beyond tax consulting.  If you need taxes done…go to Wetzel. If you want a small business owner, who also happens to serve as CFO to a medium size manufacturer, who also has a vision to contribute to his clients success…GO TO Wetzel.

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42Q and Toward Zero Forge Strategic Partnership

Partnership Enables Rapid Deployment of Advanced Manufacturing Systems

SAN JOSE, Calif., Jan. 5, 2017 — 42Q, a leading provider of cloud manufacturing execution systems (MES), today announced a reseller and integration partnership with Toward Zero. Toward Zero helps companies deploy technology for manufacturing and business transformation. Together, 42Q and Toward Zero will enable discrete manufacturers to implement the 42Q solution in factories looking to realize the true value of smart factory and Industrial Internet of Things (IIOT) technologies.

“We are excited about our partnership with 42Q, and how this enables discrete manufacturers to quickly deploy state of the art manufacturing systems. With 42Q’s comprehensive and proven cloud solution, customers have a low, up-front investment in technology that helps them cross the boundaries of automation, engineering, operations and IT,” said Aaron Muhl, Co-Founder, Toward Zero. “Toward Zero was founded on the belief that by streamlining our customers’ manufacturing systems, and by simplifying access to data coming from the plant floor, we can change the way employees work, so they can focus on the quality of the work itself.”

Toward Zero’s enterprise manufacturing assessment process helps manufacturing operations identify where technology investments will yield the greatest results, while aligning with existing processes and culture. The company’s expertise with manufacturing equipment and systems reduces the cost and accelerates the time to value that the 42Q solution provides.

“Our partnership with Toward Zero provides customers with the domain expertise in manufacturing operations necessary to rapidly deliver improvements in compliance, automation and efficiency,” said Srivats Ramaswami, CTO, 42Q. “Our customers realize value much more quickly because 42Q is a cloud solution. This partnership helps customers deploy 42Q more rapidly, and with the benefit of Toward Zero’s manufacturing systems expertise.”

42Q solves key challenges that manufacturing organizations are facing today. Currently deployed in more than 50 factories worldwide, 42Q’s proven, scalable solution allows organizations to eliminate the lengthy infrastructure acquisition and configuration process, and deploy the system immediately. For more information, please visit

About 42Q

42Q is a leading provider of cloud MES solutions, implemented in over 50 manufacturing facilities. Our mission is to deliver scalable, flexible and easy to implement manufacturing solutions to our customers. Our management team has extensive experience with the architecture, development and implementation of advanced MES and manufacturing automation systems deployed across a broad range of vertical markets. 42Q is a business unit of Sanmina Corporation. For more information on 42Q, please visit and follow the company on LinkedIn.

About Toward Zero

Toward Zero uses technology, process and culture improvements to drive waste out of manufacturing.  Toward Zero engineers, computer scientists, technicians, and project managers are experts at both legacy and cutting edge manufacturing technology.  Toward Zero production planners, data scientists and operations management resources are experts at how to optimize your business and manufacturing processes.  Toward Zero change acceleration and continuous improvement consultants ensure the technology and process changes match your culture for maximum effectiveness.