About Us

A different kind of automation and manufacturing IT system integrator, ROWhy got its start in 1990, as Gene’s Industrial Equipment Service – servicing machine tool systems and keeping Midwestern customers manufacturing. In 2012, the business expanded to include manufacturing software capabilities and rebranded the company as ROWhy highlighting their focus on customer ROI as a part of every control and software project.

In 2015, we joined the Arch team to deepen the contribution we can make to manufacturers. By partnering with Arch, R.O.Why has also expanded our offering to include a Manufacturing Transformation Assessment, which will help customers roadmap their journey to become World Class Manufacturers. As a result of the partnership in November 2016 Toward Zero was born. Click here to read more about this exciting service. 

Many people working in manufacturing spend a large part of their day gathering information about quality and productivity in the plant. Toward Zero is founded on the simple idea that by modernizing our customers’ manufacturing automation, and by simplifying access to information coming from the plant floor, we can change the way people work, so that they can focus on the quality of the work itself.


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