When I started R.O.Why, my whole vision was (and is) to find ways to contribute to my customers’ success – surround myself with like-minded employees and affiliate R.O.Why with companies and rep firms that share my vision. Whenever I talk about it, people get excited, you can see it in their face. This kind of behavior is all around me too. In September, I stopped by the accounting firm I use – Wetzel CPA group to answer a tax question and ended up in a conversation with Ed Wetzel. Ed’s firm has handled R.O.Why and my personal taxes for years and he has become a trusted advisor. The Services page of his CPA website highlights “Tax Consulting, Planning & Preparation” and then at the bottom of the page he glosses over a list of other services. At the top of that list you will find the key differentiator to a business owner like me – Strategic Business Plan development and Financing alternatives analysis & presentation to financial institutions. Those services read like an afterthought on the site, but Ed is not just some bean counter. He has served as CFO in a manufacturing environment for years and while the people at his firm (Jane, Nan, Brandon and Brenda) are exactly who I want to represent me in Tax Consulting, Planning & Preparation – this experience as CFO in manufacturing gives him an insight into the needs of small businesses that goes far beyond tax consulting. If you need taxes done…go to Wetzel. If you want a small business owner, who also happens to serve as CFO to a medium size manufacturer, who also has a vision to contribute to his clients success…GO TO Wetzel.