Toward Zero Blog

Diane Murray

Diane Murray
Senior Director of Marketing



DIANE MURRAY has spent the last 20 years proclaiming the value of enterprise performance solutions for manufacturing, supply chain, retail, banking, healthcare and many other arenas. As a Senior Director of Marketing with Toward Zero, she focuses on capturing and reporting client success stories, engaging the industrial community, and nurturing vendor partnerships. Prior to Toward Zero, she was a Senior Content Manager and Research Associate with LNS Research; her editorial contributions spanned the breadth of that firm’s research including Industrial Transformation and the Industrial Internet of Things (IIoT), along with factory of the future, manufacturing operations management, industrial analytics, asset performance management, quality management, and the connected worker. From 2006 through 2015, she was an evangelist for MES, EMI and ERP systems offered by Informance, Solarsoft, and Epicor, and collaborated with cross-functional teams to accelerate sales pipeline, create sales enablement, develop content, refine positioning, and grow market awareness. Before her tenure with Epicor and companies it acquired, Diane worked with several businesses, as a staff member or as a strategic consultant, to plan and implement content marketing, create integrated marketing, write solution sales training and support marketing automation. Diane's passion is building and sustaining relationships with customers and stakeholders, and has enjoyed the marketing craft for just over 30 years. She calls herself "relentlessly inquisitive;" books, cooking and languages feed her innate curiosity “almost” as much as collaboration in the industrial enterprise tech space.
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Recent Posts

MES Tug of War: The Battle Continues

We see it constantly: “corporate” insists on one brand of MES, while the manufacturing plant wants something different. The execs running the show regionally or globally don’t trust plant management’s choice, while the plant believes corporate’s pick won’t work for them ― because “their situation and production environment is different.”  This kind of battle isn’t limited to one or just a few industrial sectors ― indeed, automotive manufacturers, life sciences companies, food and beverage manufacturers, and consumer products manufacturers (also known as CPG companies) around the world have all seen and are at risk when the “MES tug of war” ensues.

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Diane Murray

Diane Murray
Senior Director of Marketing



DIANE MURRAY has spent the last 20 years proclaiming the value of enterprise performance solutions for manufacturing, supply chain, retail, banking, healthcare and many other arenas. As a Senior Director of Marketing with Toward Zero, she focuses on capturing and reporting client success stories, engaging the industrial community, and nurturing vendor partnerships. Prior to Toward Zero, she was a Senior Content Manager and Research Associate with LNS Research; her editorial contributions spanned the breadth of that firm’s research including Industrial Transformation and the Industrial Internet of Things (IIoT), along with factory of the future, manufacturing operations management, industrial analytics, asset performance management, quality management, and the connected worker. From 2006 through 2015, she was an evangelist for MES, EMI and ERP systems offered by Informance, Solarsoft, and Epicor, and collaborated with cross-functional teams to accelerate sales pipeline, create sales enablement, develop content, refine positioning, and grow market awareness. Before her tenure with Epicor and companies it acquired, Diane worked with several businesses, as a staff member or as a strategic consultant, to plan and implement content marketing, create integrated marketing, write solution sales training and support marketing automation. Diane's passion is building and sustaining relationships with customers and stakeholders, and has enjoyed the marketing craft for just over 30 years. She calls herself "relentlessly inquisitive;" books, cooking and languages feed her innate curiosity “almost” as much as collaboration in the industrial enterprise tech space.
Find me on:

Recent Posts

MES Tug of War: The Battle Continues

We see it constantly: “corporate” insists on one brand of MES, while the manufacturing plant wants something different. The execs running the show regionally or globally don’t trust plant management’s choice, while the plant believes corporate’s pick won’t work for them ― because “their situation and production environment is different.”  This kind of battle isn’t limited to one or just a few industrial sectors ― indeed, automotive manufacturers, life sciences companies, food and beverage manufacturers, and consumer products manufacturers (also known as CPG companies) around the world have all seen and are at risk when the “MES tug of war” ensues.

1